Pride In London unveils brand new products and designs for its 2017 merchandise.

The 2017 Pride In London slogan, #LoveHappensHere has been splashed across a brand new range of products which are available from today. New for 2017 are the Love Happens Here T-shirts, vests, pin badges and keyrings.

The products will be available to buy on the day, 8th July 2017, from various locations across London, or you can buy today from


Along with the Love Happens Here products, Pride In London have introduced a range of other products, that are useful for your pride day, including the Pride In London Waterbottle, Bottle Openers, Lip Balm and the Pride In London portable power pack for your phone.

TheGayShop is an official retail partner of Pride In London.