Pride in London has announced its theme for 2016.

pride in london

The creative team behind Pride In London have announced the theme for this year’s Pride In London, revealing the slogan is #NoFilter.


The campaign is based on themes suggested by the community in an open survey in the autumn of 2015.

Alison Camps, the Director of Marketing at Pride in London said,


“Standing together, supporting each other to be fully ourselves, to live freely and openly, we can build a world with #nofilter. Our shared courage creates freedom. It’s time to show the world how Londoners live with #nofilter and give others the strength to do the same.”


This year’s Parade takes place on Saturday, 25th June, alongside entertainment and campaigning in Trafalgar Square and Soho.