Pride In London launches brand new Jubilee inspired merchandise

And basically we want it all.

To celebrate 50 years since the birth of Pride, Pride In London, one of the UK’s biggest pride events has launched it’s brand new merchandise range and it’s jubilee inspired.

Pride in London’s official Pop Up Shop is now open in Seven Dials, Covent Garden, but if you can’t make it into central London and still want to take a look at what is on offer, head over to, which is the official online retailer for Pride In London. You’ll be able to find clothing, tote bags, mugs and key rings, as well as the brand new Pride wristbands.

Graham Davies, the co-founder of THEGAYUK and ThePrideShop said, “We’re excited to launch The Pride Shop online with our Pride partners, Pride In London, Cornwall Pride and Warwickshire Price and hope to support more Prides along the way.

“As members of this great community my partner and I wanted to create a range of LGBT+  jewellery and gifts made in the UK and for the community, whilst also supporting where we can.


“Our company so far has raised thousands of pounds for good causes and as we start to grow The Pride Shop brand we’ll be looking to team up with other LGBT+ charities to help out where we can.”

As well as previous year’s merchandise, including the Love Happens Here, No Filter and Pride Words campaigns you can now grab yourself products with the official 2019 theme “Jubilee”, which is celebrating “50 years of queer revolt”.

New products for the year include the reusable vending mugs, a range of clothing designed for Pride In London by ASOS as well as badges, keyrings and tote bags.

Get shopping now:


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