Following on from last years successful #NoFilter campaign, the team behind Pride In London have launched there new theme for 2017… Love Happens Here.



As we mark 50 years since Parliament partially legalised homosexuality in the UK, the new Love Happens Here logo has been created to show a message of hope, acceptance, activism and love.

Pride In London said, “We have come a long way in 50 years, yet we face daily reminders that the global battle for true equality is far from over, and rights hard won can be threatened, attacked and taken away

“So, this summer, join us to celebrate love in all its forms, and to be part of a movement that symbolises everything rich, colourful, vibrant and courageous in our community.

“We will reject hate and we will say, proudly, Love Happens Here.”


Pride in London would love to hear your stories of love, grand genstures, first kisses to build on their map of love. You can submit stories HERE.

You can help Support Pride In London by purchasing merchandise from the official online store – New Love Happens Here stock coming soon…

Pride In London takes place on the 7th-9th July 2017.