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Tag: BrewDog

All the latest breaking news on BrewDog. Browse THEGAYUK’s complete collection of news, articles and commentary on BrewDog.

  • Brewdog released an equality beer and called it PINK IPA, it did not go down well

    Gawd loves a trier, but perhaps the marketers at Brewdog should have sat a little longer around that Flipboard.

    Today, Brewdog released a new beer and called it, Pink IPA. On Twitter, they wrote, “This is not “beer for girls”. This is beer for equality. Pink IPA has landed.”

    Yes, this is exactly what equality needs Pink Beer. I mean look – the Pink bottle is smashing the Blue bottle in half in the promo pic… This beer means business.

    Don’t worry about equal pay for equal work, equal maternity and paternity leave, ending the patriarchy, diverse hiring, equal power gap, sexual harassment, sexual assault and all that. No drink a f*cking Pink Beer that’ll make it.

    Brewdog’s marketing statement read, “we have always believed that beer is for everyone, and equality is a fundamental right. So today we are launching a clarion call to end the discrimination of gender pay inequality. In the UK men earn on average 20% more than women. And that’s not ok.

    “So ahead of International Women’s Day this Thursday, we are launching Pink IPA. A beer for women. A beer for equality,

    “…. What’s more, people who identify as female will be able to pick up Pink IPA in any BrewDog bar for 20% less. The beer will launch in our bars this Thursday 8th March to coincide with International Women’s Day”.

    Oh, btw they say that the name, Beer for Girls is satirical and their aim is to expose sexist marketing to women.

    So you know, they made the label pink.

    Now, wait, remember Brewdog once made a “trans” beer, which was called “No Label” and they made a “Protest Beer” against the homophobia in Russia.? Where are they now? Nowhere.

    This beer will be available for 4 weeks only and 20 percent of the proceeds will be “donated to charities that fight inequality and support women”.

    The reaction

    Well, by and large, people on Twitter weren’t having it. Nope, they weren’t having it AT ALL.

  • The world’s first protest beer against anti-gay Russia

    In a rather cool move BrewDog have unveiled the world’s first protest beer, by satirising Russia’s Anti-Gay Law.

    * Beer carries a picture of the Russian premier
    * 50% of the profits will be donated directly to charities that represent the opressed around the world.
    * BrewDog has sent the president a case of the limited edition beer

    The Scottish Craft Brewery, BrewDog has launched their new beer Hello My Name Is Vladimir – designed as a beer ‘not for gays’ which carries a picture of the Russian president on the front.

    The beer is the world’s first ‘protest beer’ – which aims to support the LGBT community by ‘undermining the potential of the Winter Olympics to deflect attention from Russia’s recent law banning ‘homosexual propaganda’.’

    James Watt, BrewDog co-founder commented:

    “We sincerely hope that when Vladimir Putin is tired from a busy day riding horses with his top off, grappling with burly men on the Judo mat or fishing in his Speedos, he reclines on a velvet chaise longue and has one of his handsome helpers wet his whistle with a glass of Hello My Name is Vladimir.”

    “As Hello My Name is Vladimir is clearly marked ‘not for gays’ we should bypass the legislation introduced by Putin outlawing supposed ‘homosexual propaganda’, so Vlad shouldn’t have an issue with it. He might even invite us to ride bareback with him in the Siberian mountains.”

    “It’s been our mission at BrewDog to upend the status quo in whatever form it occurs. Whether it’s the stranglehold the mega brewers have had on beer production in Europe over the last 50 years, or in the case of Russia, the sick legislation that discriminates against millions of its citizens. Our core beliefs of freedom, integrity and passion drive all our actions. Since we started in 2007, we’ve always striven to strike fear at the heart of the gatekeepers and establishment, the launch of Hello My Name is Vladimir is simply a continuation of that tradition.”

    BrewDog is trying to mount a global social media pressure on Putin whilst the Sochi Winter Olympics are on, using the hastag #NotForGays

    The beer will be available for £2.89 a bottle in all BrewDog bars and brewdog.com from 9:30AM today.