Sexy Lingerie For Men Is Here at Last (!)

According to a report in The Independent today it appears that is not just women who are interested in wearing sexy lingerie nowadays. In fact some Australian men have been wearing it for years, and now the brand HommeMystere that was launched in 2008, was recently was made available to buy online and has since been attracting customers from across 30 countries.

The label was created by couple Brent and Lara Krause who wanted to give men more choice beyond our standard tighty whities. They offer a wide variety of lace-trimmed boxer briefs, suspenders, racy thongs and even bras, also known as manssieres, and whilst all the lingerie pieces look like women’s underwear, they are specifically designed to fit a male body.

HommeMystere describe their customers as “male, married and older than 40 with impeccable taste.’ “He has discerning taste in underwear and wants luxury garments, but does not need to show it off to others. He wants something new and exciting to buy. Our goal has always been to offer an alternative style of underwear for men, based on their physique rather than their sexuality,” the company says on its website.

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Despite many people thinking the designs are meant to cater primarily for the LGBT community, a survey carried by the brand has actually revealed that 90% of customers are in heterosexual relationships.

Explaining why men like to wear sexy hosiery, founder Brent recently told ‘The Huffington Post’ ”I think bras are just something they [men] like the feel of. I don’t know whether it’s the tightness around the chest or what it is, but it’s definitely the feeling that they’re after.’

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The Jury is definitely out on this one at TheGayUK but if this your ‘thing’ then shop away at


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