THEGAYUK

Tag: Underwear

All the latest breaking news on Underwear. Browse THEGAYUK’s complete collection of news, articles and commentary on Underwear.

  • Cristiano Ronaldo To Sneak Peak His New Underwear Range

    Legendary footballer Cristiano Ronaldo sneaks a peak at his new underwear range…

    Unfortunately it’s a blurred picture but we’re natch very excited about the idea of Cristiano in his undies. Apart from the heatwave we’re currently experiencing in the UK, it’s the only thing that keeps us up at night.

    The new range called CR7 is being launched worldwide next week…

    On his official Facebook account Ronaldo wrote, ‘As a sneak preview, I’m going to reveal an exclusive behind the scenes photo from my campaign shoot. To reveal this image, hit the ‘like’ button and once we reach 500,000 the exclusive shot will be posted! Be sure to check out’

    So get liking!

  • Andrew Christian Taking Underwear Ads To A New Level (NSFW)

    Underwear genius Andrew Christian has released a new video… and it’s not safe for work, unless work is a sauna… (or TheGayUK office)

    Designer Andrew Christian, 2013 Model Contest Winner Jake Houser, Topher DiMaggio, Murray Swanby, Cory Zwierzynski, Pablo Hernandez, star in the new ad for Andrew Christian’s Black/White campaign.

    A statement on their website reads:

    ‘We wanted to show off our artistic range and produce a video to demonstrate our interpretation of classical Greek sculpture; after all we love the ancient Greeks because they did not conceive of sexual orientation as a social identifier as modern Western societies have done. Greek society did not distinguish sexual desire or behavior by the gender but rather by the role that each participant played in the sex act, that of active penetrator or passive penetrated. This active/passive polarization corresponded with dominant and submissive social roles: the active (penetrative) role was associated with masculinity, higher social status, and adulthood, while the passive role was associated with femininity, lower social status, and youth.’

    Enter the contest & win:http://www.andrewchristian.com/contest

     

  • INFOGRAPHIC: What Underwear Do British Men Wear?

    Well the question seems clear cut – But what are British men wearing to cover their modesty?

    • 33% of men in the UK still prefer to wear boxers over other types of underwear.

    • There was a 6% increase in traffic for male thongs in 2013.

    • Web traffic to thongs is in the top three for 6 of the 8 European countries.

    Earlier in the week we asked whether you were a briefs, boxers or Boy Is A Bottom kind of guy, well the official stats are in as the infographic below shows.

    A recent study by Twenga, a UK based retail search engine, revealed that British men are becoming more daring in the pants department.

    Starting to play it risqué

    The data shows that UK web traffic to the male thong is up by 10%!

    The bare all male thong also made it into the top three underwear searches in Poland, The Netherlands, France, Sweden, Germany and Italy. However, it still isn’t a firm favourite amongst British men, and surprisingly, Spain.

    Overall there is an increase of 6% in traffic to male thongs across the countries involved in the study.

    In Spain, although not a fan of the thong, prefer the tanga over the other options; suggesting that they’re not averse to revealing more.

    Men are starting to care about what they bare

    Last year UK department store Selfridges revealed that men’s underwear sales were up by 28%.

    The menswear buying manager at Selfridges, Richard Sanderson, said: ‘Men are becoming more conscious of what they are wearing when they take off their trousers. They want to impress their women — or their men — or just want to feel more comfortable.’

    This substantial growth in sales, they believe, can be attributed to advertisements featuring a physically toned David Beckham in his underwear.

    Comfort has always been the main priority for men when choosing their underwear but it seems that appearance is gradually starting to take some precedence, as apparent by the growing number of male underwear styles available.

    So what do you like to wear?

     

  • FASHION: Men’s Underwear – Andrew Christian

    Over the past few years men’s underwear brands have branched out and delivered us some amazing styles, colours, cuts and hot models to gawk at. One in particular stands out from the crowd. Andrew Christian, just take a look at any of his promo videos and you’ll understand what I mean. I guess he finally found out what Victoria’s secret actually is. (more…)

  • Justin Bieber To Do A Calvin Klein Underwear Ad?

    Justin Bieber has asked his fans whether he should do a Calvin Klein campaign.

    Flashing his undies on Instagram Justin Bieber asked his 50m followers on Twitter whether she should do a CK campaign for the famed fashion label…

    He tweeted:

    ‘What if I do a Calvin Klein campaign ♛ ? Comment below yes or no.’

    What do you think? Do you like Justin’s Undies?

  • BEN COHEN: Shows Off Underwear

    Move over Becks there’s a new Bulge in town as Ben Cohen shows off new underwear range.

    Shirtless, gay icon and Strictly contestant, Ben Cohen is making a stir with his new range of undies – which come in a variety of colours and bulges – sorry just trying to keep our minds on the task of writing this up. Bulge. Sorry, there it goes again…

    So the press release reads:

    The range features Bluebuck’s traditional trio of styles – brief, boxer and trunk – and subtly updates with trim in turquoise and white, to represent the StandUp colours. It also features the high quality fit and feel the brand has come to be known for, all produced in the environmentally responsible manner that lies at the brand’s core.

    Since launching in 2010 Bluebuck has proved it is an underwear brand with a conscience. Using the cleanest of energy sources to manufacture their products in Europe and choosing land rather than air to transport goods and raw materials, the brand is proud to avoid the far-flung supply chains favoured by others.

    Ben’s love of outdoor sports and dedication to his StandUp Foundation makes for a perfect match with Bluebuck’s values of outdoor adventures, men being men and climate friendly production.

    We’re off for a lie down and an early G&T.

    check out: http://www.bluebuck.net and Ben’s foundation http://www.standupfoundation.com

  • David Beckham in his underwear… AGAIN

    Another fashion season, another Beckham topless shoot. Not that we’re complaining of course…

    Retired footballer turned underpant clothes-horse Beckham has just completed another underwear shoot for his new range of undies at fashion giant H&M.

    Looking fit and tone Beckham’s new range is out 22nd August 2013

  • Another Reason To Take A Look At Beck’s Bulge

    David Beckham confirms that it is his bum and crotch in the new H&M advert.

    CREDIT: H&M
    CREDIT: H&M

    Victoria Beckham’s husband, David, has hit out at critics who accused him of using a bum and crotch double in his latest advert for H&M.

    When asked about the bum double rumours on Live French television, the 37 year old footballer and posh spice husband, said:

    ‘No I can say the crotch is mine and the backside is mine as well. ‘I heard this the other day. Someone said that I had a stand-in for my bum, but no, I can confirm that’s my bum.’

    In a recent interview, Beckham said he had completed his own stunts on the Guy Ritchie directed advert, but on closer inspection it doesn’t seem t be true.

    Beckham is quoted as saying: ‘It was good fun playing an action hero for the day, getting to do all the stunts and ending up in unexpected situations.’

    The father-of-four first launched his line of undergarments and casual loungewear, where costs range from £7.99 to £24.99, a year ago with a photo campaign.

     

  • Mr Victoria Beckham Makes An Appearance In His Pants

    Wouldn’t the world be a more beautiful place if we all looked like David Beckham first thing in the morning in our pants?

    David Beckham, 37, father of four and husband to Posh Spice, has managed to single handedly make every man on earth look bad by just appearing in his pants, with his rock hard pecs and abs in a new advert for fashion chain H&M.

    The short film was directed by his long time friend Guy Ritchie and shows the football star sprinting, jumping, swimming and being oggled by all and sundry in nothing but his olive green undies, which are part of his spring bodywear collection at the retail giant.

    The range of Bodywear is available from H&M