Move over Becks there’s a new Bulge in town as Ben Cohen shows off new underwear range.

Shirtless, gay icon and Strictly contestant, Ben Cohen is making a stir with his new range of undies – which come in a variety of colours and bulges – sorry just trying to keep our minds on the task of writing this up. Bulge. Sorry, there it goes again…

So the press release reads:

The range features Bluebuck’s traditional trio of styles – brief, boxer and trunk – and subtly updates with trim in turquoise and white, to represent the StandUp colours. It also features the high quality fit and feel the brand has come to be known for, all produced in the environmentally responsible manner that lies at the brand’s core.

Since launching in 2010 Bluebuck has proved it is an underwear brand with a conscience. Using the cleanest of energy sources to manufacture their products in Europe and choosing land rather than air to transport goods and raw materials, the brand is proud to avoid the far-flung supply chains favoured by others.

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Ben’s love of outdoor sports and dedication to his StandUp Foundation makes for a perfect match with Bluebuck’s values of outdoor adventures, men being men and climate friendly production.

We’re off for a lie down and an early G&T.

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check out: and Ben’s foundation

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