Here at THEGAYUK, our styling team love nothing more than scouting the globe to find you the latest and best products. Whether that be grooming products, clothing or tech, we’ve got you covered.

As part of our endeavour, we’ve decided to highlight one brand a month. To give you the low down and highlight some of our personal favourite products. This month it’s all about Danish haircare brand By Vilain. It’s time to let these Danish twins teach us a thing or two about hair care. You got to #WorkHard to #StyleHard after all!

Vilain on Instagram


By Vilain was founded by Danish twins Rasmus and Emil in 2013, in the heart of Aarhus, Denmark. Created through the twin’s passion for hair and fashion. The brand has a central focus on quality products, that leave long-lasting impressions and give high-quality results. Like all things Scandinavian, the products are minimalist gems. Adding a sense of Scandi-style to your morning grooming routine. Their first product ‘Gold Digger’ (a personal favourite of mine) embodies this perfectly. A minimalist styling masterpiece, that elevates your hair and leaves you with a sensational style every time!

After spending countless hours trying out hair products in front of the mirror and creating over 500 hairstyling videos on YouTube. Rasmus and Emil, clearly have the knowledge to back up their product range. Their successful hair salon franchise in Denmark is a testament to this knowledge. Having been successfully operating for over 7 years, it’s clear that the twins understand what the customer needs and desires. Definitely make sure you pop along and say “hi” if you’re ever in Aarhus. I think I’ll definitely be planning a trip ASAP.

The brand is now sold internationally around the world, to over 120 countries. They do have some physical stockists though and you can check the link, to see if there are any in your area.

Also if you fancy seeing the twins in action, check out their YouTube channel linked below. Their videos are an absolute holy grail of hair styling and product information for men’s hair. Definitely worth a watch!

Product Range:

Following on from their sensational Gold Digger wax, which is still a best-seller to this day, the brand has just gone from strength to strength. Developing a myriad of high-quality styling, pre-styling and hair care products, that are so effortless to work with. Now having a product range that performs to such a high-quality across the board is no easy feat but they manage to do so with ease. Every product I’ve tried from this brand really has been truly exceptional. All have been easy to work with and I’ve enjoyed being able to change up the finish of my hair so easily, by just chasing the product combinations I use.

One thing I respect about this brand is just how confident they are in their consumers’ love of their products. When I initially chatted to the brand, they offered to send me over a range of their products from their pre-styling, styling and hair care ranges. The way they did this though, was not in the usual PR type of way. They simply said that we would love me to try out their products. If I liked them as much as they thought I would, then we could discuss doing something together. I respect that confidence and it wasn’t unfounded. They are now my go-to haircare brand and I’m looking forward to doing some projects with them in the future.

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They have also recently just launched their Revolution wax, which is a collaboration between Silkhaar (their retail outlet/YouTube channel) and By Vilain. The wax is limited edition and essentially combines everything you need in a good hair wax. Look out for it appearing in this month’s top grooming list (#SpoilerAlert). I’m loving it so far! As of this week, they’ve also brought back an old classic the Night Fiber. Look out for my thoughts on that soon, my initial impression was pretty great though! 


I always think it’s important to know what a company stands for and By Vilain stands by their motto of #WorkHard and #StyleHard. The twins stress, that their brand embodies the magic of innovation and the simplicity of Scandinavian design. They want to inspire men around the world, to set trends and be themselves without limitation. With their products enabling acting as a medium of self-expression and freedom for the consumers. Enabling them to be the very best version of themselves.

Our Picks:

Here are our top picks from the brand below.

Gold Digger Wax £18.50

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2. Powermade £18.50

3. Sidekick Zero £18.50

All Available at:

About the author: ThomasSwallow
If Carrie Bradshaw lived in London and had a penis, she'd be a pretty close match to myself. Twenty-something journalist making far too many mistakes in love and with a passion for grooming, fitness and fashion.