Will you be stepping into a rainbow taxi this weekend for Pride in London?

Addison Lee Pride Car 2

Addison Lee are coming out in support of the gay community by turning 30 of their fleet into rainbow cars.


The car service is offering a promotional discount code (*PRIDE10) to help revellers get around on the day of the London parade, Saturday 25th June. Addison Lee will also be donating £5 to Pride for every customer that uses that code right until the end of July.

This, they hope is a visual reminder of the real investment by Addison Lee in its commitment to the vales of tolerance, equality and diversity.

Addison Lee Pride Car (3)


Andy Boland, CEO, Addison Lee says,

“Addison Lee has been proud to serve all Londoners for over 40 years. Pride is a great opportunity for Addison Lee to celebrate that we do more than anyone else in the industry to train drivers about equality and diversity issues.”

Michael Salter-Church MBE, Chair, Pride in London says,

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“I salute Addison Lee for the journey that it has undertaken as a business. Its equality, diversity and disability training is unmatched within the minicab industry. We are delighted to have Addison Lee as our transport partner, helping volunteers, performers and others to create a successful Pride.”


Addison Lee has worked for the last three years with Stonewall, the Lesbian, Gay, Bisexual & Transgender rights charity, to create an inclusive and accepting environment in its vehicles and offices. The company’s determination to ensure that all of its passengers and drivers feel safe and secure has been recognised by Stonewall with the award of Diversity Champion status.

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