David Bowie Makes Vevo History14th January 2016
The late legendary David Bowie has made history on video platform Vevo.
David Bowie’s catalogue drew 51M views on January 11th, the most views for any artist in one day in Vevo history. The previous record holder for same day views was Adele, whose catalogue garnered 36M views when “Hello” premiered on October 23, 2015.
Vevo has over 60 videos spanning multiple decades of David Bowie’s career with early hits including “Space Oddity” and “The Jean Genie,” all the way to his most recent releases “Lazarus” and “Blackstar.” Bowie’s catalogue saw a 5198% increase in views on January 11th over the average of the prior 7 days, with “Lazarus” being the most-watched video with 11.1M views.