Here’s what some businesses in Soho are doing to celebrate pride
From 6th – 8th July, London’s Soho will be awash with all things bright and beautiful in the world-famous celebration of Pride. Every year, local business join the revelry to show their ongoing support of the gay community and this time around is no exception.
Soho salon Blade Hairclubbing® is nodding to Pride both through the styling team and through a special offering from the resident mixology wizard Stroo Despot-Olofsson.
Revellers will be able to enjoy the limited edition Rainbow Maker – a rainbow-coloured flight of top-shelf liqueurs with a craft lager chaser. A heady line-up of Empress 1908 Indigo Gin, Green Chartreuse, St Germain Elderflower Liqueur, Walcher Biostilla Deluxe Organic Amaretto and De Kuyper XO Cherry Brandy is rounded off with a refreshing chaser of Harviestoun Schiehallion Craft Lager and will be available from now until 8th July.
Those looking to up the ante style-wise can then go for a Pride Glitz; Blade’s top stylists will make sure that guests are Pride-ready by applying glitter to your roots, hairline or parting, ensuring that everyone leaves ready to join the party, sprinkled with sparkle and full of rainbow spirit – quite literally!
This Pride, Soho favourite HIPCHIPS – which is based right on the Pride March route on 49 Old Compton Street – will be offering visitors to the parlour a chance to Pimp for Pride. All partyers will have the chance to pimp up the usual dip options, adding a touch more glitz and glamour in honour of Pride In London. HIPCHIPS will also be serving some pink bubbly to help visitors to the parlour get in the mood for revelry in the most fabulous way possible. All offerings available throughout the first week of July.
The Pride In London Pop Up Shop
Selling all manner of goodies and pride merch Pride In London’s pop up shop is now open at 72 Old Compton Street. Teeming with pride ideas the store also doubles up as a community centre for LGBT+ with plenty of activities to keep you entertained and informed. Don’t fret if you can’t make it into London you can always do your shopping online with THEGAYSHOP.co.uk, the official online merchant for Pride In London.