Singer Jessie J kicks off Christmas celebrations on Oxford Street, in London, by switching on the lights.


Bestselling British artist Jessie J kick started the Christmas season by wowing shoppers with an explosive performance and admitting it has always been a dream to switch on the world famous Oxford Street lights.

Jessie J says,

‘I always used to make my parents bring me to Oxford Street to see the Christmas lights so it’s an honour to actually be switching them on this year. I spend a lot of time shopping on Oxford Street and this year will be no different. The lights switch-on is a prestigious part of the festive season for Londoners and I’m proud to be a part of it.’


Illuminating the world’s most iconic high street with a new £1.5 million light scheme, and lighting up the entire Selfridges building in spectacular style, Jessie J performed in front of thousands of excited shoppers and flicked the switch on the brand new Christmas lights display along the world’s most iconic high street.

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Christmas cheer really did start here, as thousands of shoppers watched high octane performances by Jessie J, supported by X Factor winner James Arthur and pop sensation Conor Maynard, at the globally renowned Oxford Street Christmas lights switch-on hosted by the world’s best department store, Selfridges.

Remarkable circus theatrics made the event truly memorable, with eclectic performers Gifford’s Circus giving a real twist to the evening’s celebration. A breath-taking lights display lit up the iconic Selfridges building, celebrating its ‘Destination Christmas’ campaign.