THEGAYUK

Tag: StopFundingHate.com

  • Mail Online removes advertising from controversial columnists

    The MailOnline has seemingly removed advertising from some of its most controversial columnists.

    The DailyMail/MailOnline, it seems, has taken steps to remove advertising from around content created by some of its writers, including Richard Littlejohn, Katie Hopkins, Peter Hitchens and Jan Moir.

    The Daily Mail was heavily criticised last week after it published a column by Richard Littlejohn which criticised Tom Daley and husband Dustin Lance Black for their baby announcement, the fallout from which included at least two advertisers pulling their spend from the title and several others looking into why their brands was being featured next to the content.

    First, the Southbank Centre announced that it was no longer going to spend advertising in the Daily Mail, followed by Center Parcs. Numerous other businesses have also joined an advertising boycott of the paper.

    The paper, released a statement to say that the article was not homophobic in content and that those who “bullied” advertisers into boycotting the paper were “politically motivated internet trolls” according to the Press Gazette.

    A spokesperson for the Daily Mail said: “Had any of the political zealots who attacked Richard Littlejohn’s column actually read it they would know that he explicitly supports civil partnerships and the fostering of children by gay couples – hardly evidence of homophobia.

    “Nor is it homophobic to ask whether it is right to deny a child the love of its own mother.

    “It is very sad that any advertiser should give way to bullying by a tiny group of politically motivated internet trolls in their attempts to censor newspapers with which they disagree.

    Removing Ads from select commentators

    Not all columnists have had adverts removed, a quick review of the MailOnline website showed that content written by Piers Morgan, Liz Jones and Janet Street-Porter still had ad placements running next to the content.

    Speaking to THEGAYUK.com a spokesperson for StopFundingHate, said,

    “Our campaign has never been about individual columnists or journalists. For , what matters is that we find a way to change the underlying business model which makes divisive, discriminatory and inflammatory media profitable.

    “Given the role that advertisers play in funding the media, consumer power is the key here. If even the Daily Mail now recognises that mainstream brands do not want to be associated with divisive stories such as last week’s piece targeting Tom Daley, then this shows that using our voices as consumers to challenge media hostility really can make a difference”.

    THEGAYUK.com reached out to the Daily Mail to confirm that it had removed advertising from some of its articles.

  • Quorn says it removed advert from MailOnline

    Quorn Foods UK says it was never their intention to have their product placed near to a disgusting Richard Littlejohn article.

    Quorn Foods UK has said that it has asked its advertising agency to remove ads featured next to the Daily Mail‘s Richard Littlejohn article which criticised Tom Daley and Dustin Lance Black’s baby news, but stopped short of saying that it had entered an advertising boycott of the publisher.

    Honda is apparently “investigating” their ad placements and the BBC said their ad was an “unfortunate ad placement”.

    ALSO READ: Brands are under pressure to drop Mail Online advertising after shocking Richard Littlejohn column

    ALSO READ: Southbank will no longer advertise with Daily Mail following on from Richard Littlejohn column

    Taking to Twitter the meat substitute company said, “It was never our intention for our advert to appear next to content of that nature. We have regular reviews of media placements with our advertising agency. In this particular instance the advert has been removed at our request”

    “Just a very unfortunate ad placement”

    The BBC brand CBEEBIES, which had an advertisement placement featured on what looked to be a Facebook Instant articles version of the article, also made a statement to say, “Of course these are not the values held by CBeebies magazine, this is just a very unfortunate ad placement which we will remove as soon as possible. We apologise for offence caused”.

    Honda said that they were “investigating” the issue with their advertising team.

    At last review, the advert space on the online version of the article appears to have been removed altogether.

    Quorn giant made the announcement after Stop Funding Hate questioned them over Twitter, asking, “Hi did you know your ads are funding articles like this in the Daily Mail today? ”

    Companies react

    Both the Southbank Centre and Center Parcs made commitments today not to advertise in the Mail’s outlets after their adverts appeared in the print edition of the Daily Mail. They are part of a growing number of companies which have stated they won’t advertise with outlets like the Daily Mail, the Sun or the Daily Express.

  • Which companies have pulled advertising from the Daily Mail

    Here’s a list of businesses which have publicly pulled their advertising spend from the Daily Mail or Mail Online

    In 2016 Lego announced that it would no longer advertise saying that they were “not planning any future promotional activity with the newspaper”. It was one of the first large brands to pull away from the right-wing press.

    The Body Shop ended their advertising contracts saying to Buzzfeed, “We have always supported human rights – it is part of our ‘enrich not exploit commitment’ – and when an editorial stance seems to go against that Commitment, we consider seriously whether we will support it.”

    In September Online fashion store JOY said that they would end an online advertising agreement with DM and the Daily Express, saying, “It was recently brought to our attention by @StopFundingHate that our ads were appearing next to transphobic and racist articles… JOY is a brand that pride themselves on diversity and inclusion, and we would never want to associate ourselves with these viewpoints. From now on we will be monitoring our ad placements much more closely…”

    Also in September 2017, Evans Cycles blacklisted the Sun, Daily Mail and Daily Express from its online advertising spend.

    In December 2017, Paperchase made a commitment not to advertise with the outlet in the future.

    In Feb 2018, after a Richard Littlejohn column, Center Parcs and Southbank Centre both pulled their advertising from the Daily Mail.

    According to StopFundinghate.org.uk, other companies that have effectively joined an advertising boycott include:

    Phone Co-Op, Triodos Bank, ETA Services, The Ethical Shop, Thread, Bellroy, Ethical Superstore, Vision Express, Abel And Cole, Riverford, Farmdrop, Ocado, Ecotricity, Good Energy, Green Energy UK, Bulb Energy, Said Business School, Derby University, 

     

  • Center Parcs will no longer advertise in the Daily Mail

    Following on from the Southbank Centre’s announcement that they won’t be advertising in the Daily Mail, Center Parcs says it will not advertise in the paper either.

    In a crushing blow to the Daily Mail, the Southbank Centre in London and Center Parcs have both said they will no longer place advertising in the outlet.

    The announcement follows on from a Richard Littlejohn column concerning the baby announcement by Tom Daley and Dustin Lance-Black.

    In a statement on Twitter, the Southbank wrote,

    “Southbank Centre reaches out to audiences through wide-ranging online and offline media titles, across the political spectrum.

    “We monitor the environment in which our advertising appears, to ensure the values of a publication are compatible with our own. We have no future plans to advertise within the Daily Mail”.

    Center Parcs wrote,

    We take where we advertise very seriously and have a number of steps to prevent our advertising from appearing alongside inappropriate content. We felt this placement was completely unacceptable and therefore ceased advertising with the Daily Mail with immediate effect.

     

    Some of the UK’s biggest brands are under pressure to stop advertising in the Daily Mail and Mail Online.

    Brands such as Jet2, Calvin Klein, Quorn and Natwest have all had their brands advertised next to or under the content on the web version of the newspaper

    THEGAYUK.com reached out to the brands concerned for comment.

    How much has Richard Littlejohn cost the Daily Mail?

    The Daily Mail was urged to fire Richard Littlejohn by over 200,000 people in 2013 after a piece he wrote “monstered” transgender school teacher, Lucy Meadows, who sadly committed suicide shortly after her transition.

    StopFundingHate a UK pressure group whose campaign focuses on changing the media via its advertisers have called upon Quorn, Natwest, Visa and VisitNorway to answer on whether they were happy that their brands were effectively funding the content on the MailOnline.

    Speaking to THEGAYUK.com StopFundingHate said, “Many customers of Jet2 and Calvin Klein will be deeply disappointed to see them funding this divisive and disheartening article. Yet again we see that the Daily Mail is increasingly out of touch with the views of mainstream British society. A recent YouGov poll found that 58% of people believe that “companies should withdraw their advertising if it is placed next to content they think is racist, sexist, homophobic or xenophobic”

    “Brands can easily prevent their ads from appearing on the Daily Mail website by updating their Google Adsense settings or speaking to their media agency”. 

  • Southbank will no longer advertise with Daily Mail following on from Richard Littlejohn column

    “We have no future plans to advertise within the Daily Mail”.

    In a crushing blow to the Daily Mail, the Southbank Centre in London, has said that it will no longer place advertising in the outlet. The announcement follows on from a Richard Littlejohn column concerning the baby announcement by Tom Daley and Dustin Lance-Black.

    In a statement on Twitter, the Southbank wrote,

    “Southbank Centre reaches out to audiences through wide-ranging online and offline media titles, across the political spectrum.

    “We monitor the environment in which our advertising appears, to ensure the values of a publication are compatible with our own. We have no future plans to advertise within the Daily Mail”.

    Some of the UK’s biggest brands are under pressure to stop advertising in the Daily Mail and Mail Online.

    Brands such as Jet2, Calvin Klein, Quorn and Natwest have all had their brands advertised next to or under the content on the web version of the newspaper

    THEGAYUK.com reached out to the brands concerned for comment.

    How much has Richard Littlejohn cost the Daily Mail?

    The Daily Mail was urged to fire Richard Littlejohn by over 200,000 people in 2013 after a piece he wrote “monstered” transgender school teacher, Lucy Meadows, who sadly committed suicide shortly after her transition.

    StopFundingHate a UK pressure group whose campaign focuses on changing the media via its advertisers have called upon Quorn, Natwest, Visa and VisitNorway to answer on whether they were happy that their brands were effectively funding the content on the MailOnline.

    Speaking to THEGAYUK.com StopFundingHate said, “Many customers of Jet2 and Calvin Klein will be deeply disappointed to see them funding this divisive and disheartening article. Yet again we see that the Daily Mail is increasingly out of touch with the views of mainstream British society. A recent YouGov poll found that 58% of people believe that “companies should withdraw their advertising if it is placed next to content they think is racist, sexist, homophobic or xenophobic”

    “Brands can easily prevent their ads from appearing on the Daily Mail website by updating their Google Adsense settings or speaking to their media agency”. 

  • Brands are under pressure to drop Mail Online advertising after shocking Richard Littlejohn column

    Some of the UK’s biggest brands are under pressure to stop advertising in the Daily Mail and Mail Online after one of its columnists wrote a scathing piece about Tom Daley and Dustin Lance Black’s baby announcement.

    “Pass the sick bag…”

    Richard Littlejohn has written a column entitled, ‘Please don’t pretend two dads is the new normal’ in which he blasts the parents to be Tom Daley and Dustin Lance Black for announcing that they are expectant fathers.

    In the column, Littlejohn firstly questions who the mother is. Then goes on to ask, what role of the mother will play in their child’s life and who the sperm donor is.

    ALSO READ: OPINION | The “mother” of all questions, who is Tom Daley’s surrogate mother?

    Littlejohn then goes on to slam a transgender woman for becoming the first trans woman in the world to be able to breastfeed a child, born to her partner, who did not wish to breastfeed the child.

    He misgenders the woman numerous times and describes the move as a selfish demand of “adults being given priority over the best interests of the unborn child”.

    He writes,

    “For a start, this person is described as a woman, but has had no surgery to transition from a man. Sorry, but I’m with Germaine Greer — someone in possession of a full set of wedding tackle is a man, not a woman.

    Secondly, if this is his/her baby, did he/she fertilise the egg in the traditional fashion? On third thoughts, let’s not go there”.

    Brands questioned

    Brands such as Jet2, Calvin Klein, Quorn and Natwest have all had their brands advertised next to or under the content on the web version of the newspaper.

    The Daily Mail was urged to fire Richard Littlejohn by over 200,000 people in 2013 after a piece he wrote “monstered” transgender school teacher, Lucy Meadows, who sadly committed suicide shortly after her transition.

    StopFundingHate a UK pressure group whose campaign focuses on changing the media via its advertisers have called upon Quorn, Natwest, Visa and VisitNorway to answer on whether they were happy that their brands were effectively funding the content on the MailOnline.

    The ads placed on the column are provided by a system called InRead, by Teads, an inventor of native video advertising.

    UPDATE: Both Center Parcs and Southbank have pulled their advertising spend for the Daily Mail.

    THEGAYUK.com has reached out to Quorn, Natwest, Visa, Jet2 for comment.