Adidas has just announced that to celebrate LGBT Pride Month, it has colourfully redesigned its signature sneakers – dubbing the collection the “Pride Pack.”
Among the redesigned footwear is Adidas’ flagship shoe the Stan Smith, which commemorates 1965 as the year the sneaker went into production along with one of the first LGBT pickets held at Independence Hall in Philadelphia on July 4, 1965.
The brand also gave its Superstar sneaker (released in 1969 – the same year as the Stonewall Riots) the pride treatment.
Adidas says it’s donating a portion of the proceeds from the shoes to New Avenues for Youth, an organisation geared toward assisting homeless youth. The colourful trainers will be hitting select stores worldwide on June 6.