Gaydar.co.uk, the UK’s largest gay dating website, has unveiled a desirable, sleek new appearance for its three million UK members.
Just like a change in season deserves a wardrobe revamp, Gaydar has taken its visual cues from discerning style and fashion brands to deliver a newly-designed site for the New Year.
A toned down palette of colours has replaced the bright, flamboyant look of the previous Gaydar to coincide with the design savvy vibe of its community. The original gold and yellow logo has been replaced with a sharp, defined look which is still unmistakably ‘Gaydar’. The leading gay and bisexual dating site has updated its look and is delivering the following message to its members; “If Mr. Right exists, he’s probably on Gaydar…”.
Trevor Martin, managing director at Gaydar.co.uk, comments: “We are delighted with the new site, we felt we needed to progress the branding to match the mood and style of our members. 2013 is going to be a really exciting year for Gaydar and this rebrand is the first step of many to come.”
Following the site revamp Gaydar is set to launch an on your mobile service which will provide gay guys with a more targeted and relevant dating service than ever before.
To check out Gaydar’s makeover, please visit: www.gaydar.co.uk
The announcement comes just a month after Gaydar shut its two London locations Lo Profile and Profile Bar – as well as offloading its radio station GaydarRadio to Gaydio.