Grindr has slapped back at an attempt by Eminem to use its brand.

It’s the social media story of the moment, the Dolly Parton challenge as it has become known, features four pictures of yourself in four different poses for four different platforms, LinkedIn, Facebook, Instagram and Tinder – however, GayTwitter TM has obviously swapped out Tinder for Grindr.

Entertainer Eminem thought he’d get in on the action and posted his challenge, asking his fans, “Did I get this right” but instead of Tinder he also used the world’s most popular gay hook up app, Grindr – inexplicably – as he’s not gay or bi – as far as we know.

Grindr took no time in responding with one of the most whithering clap backs we’ve seen in a long time.

Instead of welcoming the mention of its brand, Grindr responded with a simple, “Who”…

The response became an instant hit and was liked over 100,000 times and retweeted over 11,000 times.

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Homophobic?

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In 2018 Eminem apologised for using the homophobic slur “faggot” toward the rapper Tyler The Creator, in his track “Fall”.

This isn’t the first time he’s used homophobia in his music, even going as far to explain his usage of the slurs to the Rolling Stone in 2013, as “… more like calling someone a bitch or a punk or asshole,”

Ah… next he’ll be telling us some of his best friends are gay…