An advert which depicts two men in a romantic embrace has been vandalised in London, the campaign aims to reduce the stigma faced by men who live with HIV.
The HIV charity, Terrence Higgins Trust has revealed that an advert it has placed on a phone box in the nation’s capital has been targeted by vandals and defaced. The campaign is promoting the message that people living with HIV and on effective treatment can’t pass it on, if they are on medically prescribed treatment.
The targeted phoneboxes were located in the London borough of Hackney.
The poster campaign comes off the back of a nationwide survey commissioned by the charity which revealed that knowledge of HIV remains stuck in the 1980s. It found that just under one in five (19%) Brits are aware that people on effective HIV treatment can’t pass it on – which is the focus of the vandalised posters.
The charity’s YouGov survey also revealed almost half (48%) of Brits would feel uncomfortable kissing someone living with HIV – even though there is zero risk of transmission through kissing or other day-to-day contact.
For the past 20 years, evidence has been building to show that the likelihood of passing on HIV is linked to the amount of virus in the blood, also known as viral load. Treatment is deemed effective when it reduces this to undetectable levels. This can take up to six months from starting treatment.
The landmark PARTNER and PARTNER 2 studies provide the medical evidence that people with an undetectable viral load definitively cannot pass on HIV.
Can’t Pass It On has been the focus of Terrence Higgins Trust’s messaging during Pride season, including at Pride in London and Black Pride earlier this month.
Ian Green, Chief Executive at Terrence Higgins Trust, said, “This vandalism is so sad to see. Whether our posters have been targeted because it features two men in an affectionate embrace or because it’s about HIV, we will not be silenced. In fact, it makes us even more determined to get the message out there that people on effective HIV treatment can’t pass it on.
“Despite this medical progress, public attitudes towards HIV are firmly stuck in the past. That’s exactly why it’s so important to remove the fear and misinformation about HIV by celebrating the fact that thanks to effective treatment people like Sadiq who is featured in our poster, are living normal and healthy lives and cannot pass the virus on.
“We have been heartened to see supporters offsetting the damage caused to the posters by sharing information about our Can’t Pass It On campaign. If everyone knew the facts on HIV we could not only end HIV stigma, we could end new HIV transmissions.’