Some of London’s transport options are getting a rainbow makeover in time for Pride this weekend.
Some of London’s buses, taxis and now DLR carriages are to be given a rainbow makeover to celebrate Pride in London, which takes place on the 27th June.
The DLR train completes a hat-trick of rainbow wrapped transport vehicles, which includes a New Routemaster and an iconic London black cab. The wrapped vehicles were designed to celebrate London’s diversity and the 10th anniversary of TfL’s LGBT+ staff network group, OUTbound.
Martyn Loukes BEM, Chair of TfL’s LGBT staff network group, OUTbound, said: “The wrapping of the DLR train completes a trio of our rainbow themed projects this year to celebrate London’s diversity. We’re extremely grateful that Barclays has paid for the train to be wrapped in our iconic design. This is another great example of two organisations working together to celebrate LGBT staff and customers.”
The two-car DLR train will be in service on the Canary Wharf to Stratford route from Monday 22 June and will remain on the network until later this year. The train wrap has been sponsored by Barclays and complements the #PrideHeroes advertising campaign featuring the bank’s employees sharing their experiences of working in an environment that is inclusive and engaging for everyone. The campaign will run across the TfL network during the festival and will also feature volunteers and members of the public who have been nominated as #PrideHeroes.
Mark McLane, Barclays’ Global Head of Diversity and Inclusion, said: “The financial sector continues to make great strides in embracing diversity and what better way to celebrate this than with a Pride-themed train running between London’s two financial centres, Canary Wharf and the City. We’re delighted to be helping Londoners support Ride with Pride.”
Rory O’Neill, DLR Director, said: “We are delighted to have this iconic artwork on our trains. It has taken a great deal of collaboration with our operator, KeolisAmey Docklands to get it done but it is well worth the effort.”
Last year, more than 750,000 people attended the Pride in London festival with 30,000 joining the annual parade, which is one the Capital’s biggest one-day events.