One of Britain’s leading retailers Marks And Spencer has reversed its policy banning the word gay from its online store.

  • Customers were banned from using words like “Gay” and “Christ” for personalising gifts.
  • Marks And Spencer makes a U-Turn on its policy and apologises for “any offence”.

Previously customers were not able to enter the word “gay”, when writing a personal message for products they bought as gifts on the M&S website. Customers were however were able to use the words queer, lesbian and bisexual. Marks And Spencer have updated their policy this morning to allow the word gay.

A spokesperson for Marks & Spencer said: “We apologise for any offence caused, it was certainly never our intention. We have revised the words included on the automatic phrase checker which is in place to prevent the use and misuse of certain words.”


When the story surfaced, THEGAYUK checked with three other online retailers, Selfridges, Debenhams and John Lewis and none of those retailers had a similar policy in place.

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