The internet was awash with the colour red and pink yesterday as the iconic Human Rights Campaign logo went viral.

Facebook and Twitter users shared the red logo, with pink stripes, hundreds of thousands of times on Tuesday, 26th March 2013, which is the first day of oral arguments in marriage equality cases before the US Supreme Court.

 

The logo, which is normally, blue and yellow was altered for the occasion.

 

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“Red is a symbol for love, and that’s what marriage is all about,” Human Rights Campaign spokesperson Charlie Joughin told MSNBC.com on Tuesday. “We wanted to give people an opportunity to show their support for marriage equality in a public and visible way.”

 

High profile supporters who showed their red and pink square included Star Trek’s George Takei, Beyoncé and Madonna.

 

The Human Rights Campaign (http://humanrightscampaign.tumblr.com/) says its website has seen a 600% increase in traffic since posting the revamped logo.

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The Supreme Court is hearing oral arguments in the case of Proposition 8, which bans gay marriage in the state of California.

 

The controversial constitutional amendment, which was backed by voters, passed in November 2008, which provides that “only marriage between a man and a woman is valid or recognised in California.”

 

Proposition 8 overturned the California Supreme Court’s decision, just months after it voted that same-sex couple did have a constitutional right to marry.

 

After the oral arguments, the US Supreme Court could maintain the 2008 state ban, retract it in just California or void all state same-sex marriage bans in the US.HRC