The popstar has released a number of pictures showing him to be the new face of Calvin Klein Underwear.

Last year Justin Bieber hinted that he may become the new face of Calvin Klein underwear, in a move that many fans of of the fashion label Calvin Klein derided as a bad idea. In the past CK have used stars such as Jamie Dornan and Marc Wahlberg.

“It begins,” wrote the singer, as he started sharing pictures of himself in the CK underwear. Writing on his account, Bieber added: “Officially a part of the legacy.”

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