Lord Alan Sugar has come under fire for a "joke" he posted on his Twitter feed.

Lord Alan Sugar has come under fire for a “joke” he posted on his Twitter feed.

After one user tweeted Alan Sugar picture of him superimposed on a cereal box with sugar “puffs” written over the top of his head, captioned “I found your next business venture” Lord Sugar replied, “hah… I have enough puffs who come through my boardroom”

However Twitter users were quick to call out the Tweet as homophobic and bigoted living the billionnaire businessman having to explain that the tweet was “a bloody joke” and that puffs was not a homophobic slur.

He added, “A lady posted a funny picture of me on a Sugar Puffs cereal packet. I replied Hah.. I have enough puffs coming through my board room. Meaning PEOPLE FULL OF HOT AIR.”

Pouf or Pouf?

It’s all in the spelling apparently. Puff means, according to the Oxford Dictionary, “A short, explosive burst of breath or wind.

Advertisements
-Advert-

However “Pouf” is the offensive terms usually hurled at effeminate gay men.

This year’s Apprentice had just one LGBT+ cast member, in Frank Brooks, who was elimated early on in the series. The popular television series for the BBC has never had an openly gay winner and has had zero transgender representation in its 14 year history.