Model who starred in Lady Gaga’s Born This Way has died, 32

Model who starred in Lady Gaga’s Born This Way has died, 32

The model, Zombie Boy has died, from an apparent suicide at the age of 32.


Rick Genest, known professionally as Zombie Boy has died at the age of 32. He was found just days before what would have been his 33rd birthday.

Most notably he starred in Lady Gaga’s music video for the LGBT+ anthem, ‘Born This Way’ in 2011. He was found deceased at his home in Montreal, Canada.

It is believed that he committed suicide. There are no details at this time surrounding the cause of his death.

Lady Gaga was one of the first to pay tribute to the model. Taking to Twitter she wrote,

“The suicide of friend Rick Genest, Zombie Boy is beyond devastating. We have to work harder to change the culture, bring Mental Health to the forefront and erase the stigma that we can’t talk about it. If you are suffering, call a friend or family today. We must save each other”.

“Science tells us that it takes 21 days to form a habit, if you are suffering from Mental Health issue I beckon for today to be your first day or a continuation of the work you’ve been doing. Reach out if you’re in pain, and if you know someone who is, reach out to them too”.


Management for Rick posted a tribute on Facebook, saying they were “shocked and pained” by his death.

“Rico was loved by all those who had the chance to meet him and know him,” said the post.

“We received the unfortunate news at the beginning of the afternoon and members of the team have come to support his family and relatives in this dark and difficult moment.

“We want to present our deepest condolences… Thank you zb for these beautiful moments in your company and for your radiant smile.”

If you are in the UK, you can call the Samaritans on 116 123 if you are struggling with mental health issues.