Dear Calvis… Woof. That is all.

Calvin Harris is the latest in a long line of celebs to become the face of underwear, following in the footsteps of Justin Bieber, Cristiano Ronaldo, David Beckham and Jamie Dornan.

International DJ super-star Calvin Harris has become the new face/penis/brand ambassador for famed fashion label, Emporio Armani – and he’s not ashamed to show off what he’s packing. The 31-year-old has been buffing up for the role is looking extremely lean in the photos by Boo George. The campaign was shot in Los Angeles.