Emily Atack has climbed to the top of Betway’s I’m A Celebrity outright winner market after just her first night in the jungle.
Immediately the centre of attention after sky-diving into camp before being named as this year’s first to face a Bushtucker Trial, Atack is now the leading online bookmaker’s 11/4 favourite having been as big as 11/2 before Sunday night.
Pre-show fancy James McVey has gone cold in the betting and is out to 8/1 from 9/2, while X Factor finalist Fleur East has impressed early on and has been cut to 13/2 from 12/1.
Betway’s Alan Alger said, “After the first night in the jungle, punters are beginning to strongly side with Emily Atack and she’s now our new 11/4 favourite to go all the way. She featured heavily in the opening show and faces the first Bushtucker Trial, so on entertainment value alone she’s made a fast start.
“Fleur East has been backed into 13/2 from 12/1 after a busy opening show, while James McVey, a big early fancy at 9/2, failed to get much air-time and has been pushed out to 8/1.”
I’m A Celebrity outright winner: