Many forward thinking major corporations are getting far more inclusive in their advertising these days, and US drug company Johnson & Johnson went one further by hiring out gay Academy Award winner Dustin Lance Black to shoot their latest campaign for Tylenol.
It features a same-sex prom couple and two gay dads and has a voiceover that declares, “Family isn’t defined by who you love, but how.” Manoj Raghunandanan, Senior Director of Marketing for Johnson and Johnson’s McNeil Consumer Healthcare, told Advertising Age that the ad was representative of his company’s commitment to celebrating how “families look and feel different [now] than they did before.”
Here’s a sneak preview of it before it is launched on American TV later this month.
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