Multinational insurance company, AIG have hired Assi Azar and his husband to become the first gay couple to front a major commercial in Israel.

Assi and Albert Escola have become the faces of a brand new advertising campaign in Israel by the Insurance giant, AIG.

The couple will be making adverts for the company for the next two years, the Jerusalem Post reports. The first advert is due to air next month.

Assi, who is one of Israel’s most sought after television hosts married his partner Albert in 2016. The couple met in 2012 at a Madonna concert in Barcelona.

In 2019 the couple announced that they were starting the process of looking for a surrogate mother so that they could start a family of their own.



Speaking to THEGAYUK Yifat Reiter, CEO of AIG said, “Assi and Albert bring to the screen authenticity, human warmth and credibility; they are perfect to lead AIG’s advertising in the coming years.  We are excited to work together with the couple. “

The campaign, with the advertising agency Reuveni Friedan, is expected to launch next week. Assi Azar has been at the top of the Israeli entertainment industry for years, and Albert Escola, his spouse and an architect by trade, is a rising star in his own right since his participation in the reality show “yes Man“.  



A spokesperson added “Assi’s and Albert’s relationship brings something new, fresh and relevant to the screen – both a warm, captivating and humorous dynamic. The couple will be an integral part of the company’s advertising strategy in the coming years”

A note from the editor.

These are tough times for us all. Without a doubt. But we're here for you and want to continue being here for you for the foreseeable future. THEGAYUK.com needs your help to survive. Due to the nature of the articles that we publish, we find it very hard to monetize our site and have been heavily restricted by ad platforms. This leaves us two ways of making money to keep this site going. 1) We run an online shop which we encourage you to visit and if you can make a purchase and 2) We run popup shops at the prides we media partner with. As you'll no doubt be aware the majority of pride events have been cancelled or postponed for 2020, which leaves our site at risk of closure.

Around 70 per cent of our funding comes from these popup shops. So we have a severe funding shortfall for 2020.

If just 100 people who use this site each donated £2 per month we'd be able to pay for the hosting for the rest of the year - meaning we can continue to keep THEGAYUK online. Please, if you can, consider donating £2 or whatever you can to keep us going.

Thank you.

Jake

Advertisements