Here it is: the Elton John Lewis Christmas advert.
Here at TGUK tower, Christmas doesn’t officially start until we see the John Lewis advert. In the past, we’ve been left in a collective ball of sobbing queens. This year is no exception, but you’ll have to wait for the very last frame before the squish factor really comes in.
The story focuses on Elton John sitting at the piano, recalling his life as a mega pop star through his famous hit, “Your Song”. All throughout the years, his trusty piano has been by his side.
Of course, the advert has left many on social media divided.
Some, of course, are very cynical,
— Amanda (@Pandamoanimum) November 15, 2018
The fact everyone waits in excited anticipation each year for Coca Cola and John Lewis to tell us it’s time to start buying their shit sums the UK up pretty well, really.
— Will (@WMcHBg) November 15, 2018
John Lewis don’t sell pianos ? pic.twitter.com/g1bT8GF81Z
— Mark Moraghan (@MarkMoraghan) November 15, 2018
For some it was welcomed with open arms
The John Lewis Christmas advert is totally brilliant https://t.co/66vE78o814
— Ed Balls (@edballs) November 15, 2018
Some used the advert to take a swipe at the government
The John Lewis advert goes backwards in time through the life of Elton John, to the moment he received a piano for Christmas.
How tragic that so many children in the UK will miss out on learning music due to govt cuts.
Over 120,000 homeless children this Christmas in the UK.
— Thomas H. (@THemingford) November 15, 2018
Anyway, enjoy and remember, THIS. HAS. NOTHING. TO. DO. WITH. THE. NEW. ELTON JOHN FILM OR TOUR….
— John Lewis & Partners (@jlandpartners) November 15, 2018